MasterCard Worldwide has introduced it has develop into the naming rights sponsor of the Australian Masters, renaming the match the MasterCard Masters. Over the course of the four-year official sponsorship, MasterCard can even be an affiliate sponsor of the Holden Australian Open, Johnnie Walker Basic and AAMI Ladies’s Australian Open this coming season. Commenting on the worth of the brand new sponsorship deal Leigh Clapham, Senior Vice President and Common Supervisor for Australasia, MasterCard Worldwide stated, “Golf is an integral part of MasterCard’s integrated global marketing strategy building brand awareness, increasing card usage and providing extended value to MasterCard cardholders.” “MasterCard is delighted to be the official sponsor of the Australian Masters and related events strengthening our position as a global marketing leader reaching an estimated 1.32 million adult Australian golfers and the purchasing power they represent.” The MasterCard Masters sponsorship is an extension of MasterCard’s long-term world assist of golf furthering the Firm’s dedication to sport, as seen with the current success of the 2002 FIFA World Cup sponsorship. “This is a great opportunity to be involved in a highly respected Australian tournament and we are pleased to be working with such a professional and significantly experienced organisation as IMG,” stated Mr Clapham.
Along with MasterCard sponsorship of the MasterCard Masters, the Firm has prolonged its golf funding with the sponsorship of Adam Scott as a MasterCard Ambassador. Scott, 22, presently ranked the No. 5 Australian golfer on this planet, is taken into account to symbolize the professionalism, competitiveness, resourcefulness, management and success aligned with the MasterCard model. “I am thrilled to be entering into a relationship with MasterCard International and to be associated with a brand supporting golf globally,” stated Scott. The 2002 MasterCard Masters will likely be performed at Huntingdale Golf Membership in Melbourne from December 5 – eight and can profile a few of the sport’s main gamers. The Masters is likely one of the highlights of the Australasian Tour because it started in 1979. Denarau Golf and Racquet Membership’s championship 18-hole golf course is arguably the premier sporting facility within the Pacific Islands. Its design blends water challenges into the pure fantastic thing about the Fiji island panorama. Along with the internationally rated golf course, A Celebration Venue in Trooncan even oversee the administration of the 10 tennis court docket facility, totally stocked pro-shop, golf follow services, and the Clubhouse Restaurant & Bar. “We welcome the well known brand name of Troon Golf to Fiji and to Denarau Island”, commented Mark McWhinnie, Managing Director, Sheraton Resorts Denarau Island. “Troon Golf’s expertise will add to the quality experience for visitors to our resort complex” he said.